Story

Duroc

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Since prehistoric times man has always had to find means of transporting food and water and later, from antiquity, to transport equipment and weapons. In the seventeenth century wicker basket is built and carried on the back with leather straps.

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In Europe the army used it for centuries, under the name of havresac.

(photo: HAVRESAC, Tornister modèle 1918)

 

 

 

 

 

HAVRESAC, Tornister modèle 1918.

HAVRESAC, Tornister modèle 1918.

 

 

 

The concept is adopted by the general public and takes the name of backpack with the development of sports practices such as mountaineering, scouting and hiking. In France this is the brand  MILLET, from Annecy, which in the thirties get famous  for its backpack, then LAFUMA which deposits the Tyrolean model that will lay the foundations of the modern backpack.

HAVRESAC, Tornister modèle 1918.

 

 

HAVRESAC, Tornister modèle 1918.

 

 

 

In the 1970s the backpack swamps into American universities and some brands, supported by the development of outdoor activities, took advantage of it by designing collections intented for urban use . In France, it began to replace leather bags in college and high school in the late 80s.

It is in the years 2000 that the big luxury brands start having a greater interest in this format and start making luxurious versions of it. It gradually moves away from its practical side to become a real fashion accessory.

Among these brands, Moschino, a brand that is known for its taste for provocation and its way of making fun of fashion snobbery. Some examples of backpack of the brand:

 

 

At Anonyme-Paris we chose to develop our backpack in a small format and to sign it with an over-sized zip , as  “detail oriented” is the brand’s antiphon , we have chosen to wrap our metallic zip puller into leather.

 

 

 

 

 

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Géraud de Michel du Roc

 

 

 

 

The name DUROC comes from Géraud de Michel du Roc de Brion, aka Michel Duroc, grand marshal of Napoleon’s 1er palace. Born in 1772 and killed  at the battle of Bautzen. He is sometimes nicknamed “the shadow of Napoleon”.